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Brand
David Jones
ProjectThe Home of Christmas
Three people enjoying an outdoor holiday picnic under a tree decorated with hanging golden ornaments for David Jones.

David Jones The Home of Christmas 2024

Associated creatives

Medium Rare Content Agency
Medium Rare Content AgencyCreative Agency
Kirsten Bookallil
Kirsten BookallilSet Designer
Lisa Featherby
Lisa FeatherbyFood Stylist
Victoria Baron
Victoria BaronMake-up Artist
Alan White
Alan WhiteHair Stylist
Simon Upton
Simon UptonPhotographer

Tags

three people outdoorsthree peoplepeople outdoorsholiday picnicfestive gathering

Description

David Jones presents The Home of Christmas campaign, capturing a sunlit outdoor festive gathering beneath a large tree. Three individuals relax on a picnic blanket set up in a grassy clearing, surrounded by wrapped gifts, wicker baskets, and hanging golden decorative baubles. The warm backlighting filters through the branches, creating a soft, inviting atmosphere. The scene is styled with an emphasis on natural holiday warmth, featuring elegant apparel and a serene outdoor setting.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Department Stores

Color

Burgundy (30%)
Beige (40%)

Background

Park

Context

Advertising Campaign