Side-note

Jan 2022

Human Story for brand Side-note acts as an expansive fashion editorial series that shifts seamlessly between atmospheric outdoor portraiture and disciplined studio work. Anchored by the creative direction of Justin Woo and photography by Dan Roberts, the project leans into a versatile visual language, transitioning from the raw, golden-hour light of rugged coastal settings to the graphic precision of monochromatic, high-key studio captures. The series features model Mali Koopman throughout a range of narratives, supported by fashion styling from Emma Kalfus and Sophia Murdoch, and hair and makeup by Nisha Van Berkel. With production handled by Assembly Agency, the work utilizes analogue film techniques to emphasize texture—whether exploring the high-shine surface of vinyl outerwear or the quiet, earthy tones of a rural landscape. The project maintains a cohesive aesthetic through careful attention to atmospheric lighting and natural composition.

Editorial, Vertical

Analogue / film, Natural light

Editorial