Craft Sportswear
10 Ads in 10 Weeks
Brand
Project10 Ads in 10 Weeks
Date
Jan 2025
Description
Craft Sportswear explores the intersection of performance and repetition in '10 Ads in 10 Weeks,' a series developed in collaboration with Forsman & Bodenfors. The campaign highlights a running experiment titled 'The Routine Effect,' grounding its narrative in the physiological data behind individual training cycles. The visual approach pairs dynamic live-action footage of runners with a tactile, editorial sensibility. By incorporating textured print media and close-up, desaturated portrait photography, the project emphasizes a gritty, data-driven aesthetic that documents the rhythm of daily exertion.
Style
Horizontal, Commercial, Desaturated
Industries
Sportswear
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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