Craft Sportswear: 10 Ads in 10 Weeks
Brand
Date
Jan 2025
Description
Craft Sportswear’s 10 Ads in 10 Weeks campaign explores the rhythms of athletic performance, centering on a series titled The Routine Effect. Developed with agency Forsman & Bodenfors, the project integrates live-action footage with textured print elements to document the cadence of a runner's training cycle. The execution leans into a desaturated aesthetic, layering data overlays and running statistics directly over high-contrast portrait photography. This hybrid approach connects technical performance metrics with the physical experience of outdoor running.
Style
Horizontal, Commercial, Desaturated
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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