Craft Sportswear 10 Ads in 10 Weeks 2025

Description

This video advertisement for Craft Sportswear titled The Routine Effect showcases a running experiment, produced as part of the 10 Ads in 10 Weeks project with creative agency Forsman & Bodenfors. The sequence opens with asphalt pans and overlaid text before transitioning to close-up shots of printed black-and-white portrait photographs featuring data overlays and running statistics. Additional clips show a woman running outdoors while listening to headphones. The composition combines textured print media with dynamic live-action footage.