Therabody explores the intersection of domestic life and muscle recovery in this commercial spot, "The Horse." The film centers on an elderly man playing with children in a living room, transitioning from active engagement to downtime as he utilizes a Therabody device to address muscle soreness.
Produced by Thinking Machine and Papaya Films with creative direction by agency Forsman & Bodenfors, the work utilizes natural light to cultivate a warm, domestic atmosphere. The live-action commercial highlights the role of recovery technology in facilitating intergenerational play, with post-production services provided by PS260 and Company 3 New York.
