Coach: Bag Loop
Brand
Date
Mar 2026
Description
Coach presents 'Bag Loop,' a commercial campaign showcasing the brand's latest leather handbag. The film highlights the accessory's signature gold C clasp and a miniature book charm detail, styled against a neutral-toned wardrobe to emphasize clean, minimalist product design. Produced by new—land, the project features creative direction from Forsman & Bodenfors and Mandai Loop. The production utilizes live-action techniques and soft lighting to document the accessory, with sound design provided by String and Tins.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Gold
Context
TVC / TV Commercial
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