Coach
Bag Loop
Brand
ProjectBag Loop
Date
Mar 2026
Description
Coach presents 'Bag Loop,' a commercial campaign highlighting the brand’s black leather handbag. The film features a deliberate focus on the item’s gold C clasp and the decorative miniature book charm, set against a neutral wardrobe to emphasize product textures. The project was produced by new—land, with creative direction led by Forsman & Bodenfors and Mandai Loop. The production utilizes live-action technique and clean, soft lighting to maintain a minimalist aesthetic throughout the spot. Sound design is provided by String and Tins.
Style
Horizontal, Commercial, Clean
Industries
Bags & Accessories
Color
Jet Black
Gold
Context
TVC / TV Commercial
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