Coach

Mar 2026

Coach’s 'Explore Your Story' campaign, developed in collaboration with Penguin Random House, bridges the worlds of luxury fashion and literature. The campaign features Elle Fanning in a cinematic, live-action short, set within a wood-paneled library. The film utilizes warm interior lighting and golden hour tones to highlight a curated aesthetic. With agency support from Forsman & Bodenfors and Mandai Loop, and production by new—land, the project balances narrative storytelling with brand focus. Sound design by String and Tins rounds out the production, which centers on the tactile connection between literature and style.

Horizontal, Cinematic, Warm, Golden Hour

Luxury Fashion Houses

Library

Advertising Campaign, Brand Film / Corporate Video