Coach introduces its latest collection of Bag Charms through a dynamic visual showcase. The project highlights miniature, book-shaped charms detailed with gold clasps, presented against a high-contrast blue sky.
Produced by new—land with agency creative direction from Forsman & Bodenfors and Mandai Loop, the film utilizes drone footage to create a sense of scale and movement. Sound design by String and Tins accompanies the live-action technique, grounding the buoyant visual display in a polished commercial aesthetic.
