Coach: Bag Charms
Brand
Date
Mar 2026
Description
Coach introduces its latest collection of Bag Charms through a dynamic visual showcase. The project highlights miniature, book-shaped charms detailed with gold clasps, presented against a high-contrast blue sky. Produced by new—land with agency creative direction from Forsman & Bodenfors and Mandai Loop, the film utilizes drone footage to create a sense of scale and movement. Sound design by String and Tins accompanies the live-action technique, grounding the buoyant visual display in a polished commercial aesthetic.
Style
Horizontal, Commercial, Clean
Techniques
Drone footage
Industries
Background
Clear Sky
Context
Advertising Campaign, Social Media / Short Form Video
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