Coach
Bag Charms
Brand
ProjectBag Charms
Date
Mar 2026
Description
Coach introduces its latest collection of miniature bag charms in a playful commercial spot. The project centers on book-shaped accessories, utilizing dynamic drone footage to capture the items as they float and spin against a bright sky. Produced by new—land with agency work from Forsman & Bodenfors, the execution focuses on a clean, live-action technique. Sound design provided by String and Tins rounds out the film, which highlights the accessories as high-detail fashion items within the broader Bags & Accessories category.
Style
Horizontal, Commercial, Clean
Techniques
Drone footage
Industries
Bags & Accessories
Background
Clear Sky
Context
Advertising Campaign, Social Media / Short Form Video
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