Crane Brothers: Brand Identity

Brand

Crane Brothers

Date

Dec 2024

Description

This brand identity project for Crane Brothers centers on a cohesive visual system grounded in geometric patterns and a refined color palette of deep forest green, pale mint, and white. The project spans collateral and editorial elements, including the Dispatch publication, which features structured layouts and detailed origami folding instructions. Graphic design by Liam Ooi emphasizes precision through clean typography and minimal composition. The visual language utilizes origami paper art to reinforce the brand's structural focus, captured through soft, natural light and minimalist staging. The identity system balances flat fields of color with intricate printed details, resulting in a professional and highly organized aesthetic.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Forest Green

Mint

Pure White

Background

Grey Seamless

Context

Advertising Campaign

Associated creatives

Liam OoiGraphic Design

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Crane Brothers: Brand Identity

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