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Crane Brothers

Brand Identity
Brand
Crane Brothers
ProjectBrand Identity
Date

Dec 2024

Description

This brand identity project for Crane Brothers centres on a refined geometric motif, establishing a visual system defined by its deep forest green, mint, and white palette. The execution spans editorial design, custom origami papercraft, and the Dispatch magazine publication. The project channels a minimalist aesthetic, utilizing precise typography and clean layout structures to maintain brand consistency. Liam Ooi led the graphic design, which integrates across physical assets through a combination of screen print techniques and CGI rendering. The imagery emphasizes sharp lines and architectural paper folds to articulate the brand's graphic identity.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color
Forest Green
Mint
Pure White
Background

Grey Seamless

Context

Advertising Campaign

Associated creatives

Liam Ooi
Liam OoiGraphic Design
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