Crane Brothers Brand Identity 2024

Description

An open hand gently cradles a small, precisely folded origami paper crane featuring geometric patterns in shades of green, white, and mint. The subject is captured against a clean, neutral light grey background with soft, diffused lighting that highlights the crisp folds and structural lines of the paper art. This studio photograph forms part of the Brand Identity project for Crane Brothers, featuring graphic design by Liam Ooi.

Style

Horizontal, Commercial, Clean

Techniques

Origami, Soft Light

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign