Crane Brothers Brand Identity 2024

Description

This clean product shot displays a precise geometric folded paper sculpture centred against a smooth, light grey background. The origami piece features a sharp diamond orientation with symmetrical layers of dark green, white, and pale mint paper. Soft, directional lighting casts a subtle shadow to the left of the paper construction, creating a sense of depth. The minimal composition highlights the clean lines and crisp folds of the craft work. This graphic piece was created as part of the Brand Identity project for Crane Brothers, with graphic design by Liam Ooi.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light, Origami

Industries

Bags & Accessories

Color

Background

White Seamless

Context

Advertising Campaign