Crane Brothers Brand Identity 2024

Description

An intricate dark green and white patterned origami paper crane rests on a minimalist light grey backdrop, captured from a high-angle perspective. The folded paper features geometric sections of deep green, soft mint, and pure white creating a sharp contrast. Soft directional lighting casts a delicate shadow to the right of the paper sculpture. This design piece forms part of the brand identity project for Crane Brothers, featuring graphic design by Liam Ooi.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Origami

Color

Background

Grey Seamless

Context

Advertising Campaign