Mate Act Now

Apr 2020

The brand identity for Mate Act Now functions as a powerful visual manifesto, capturing the urgency of the climate crisis through a sophisticated blend of editorial design and protest-style aesthetics. Spearheaded by the graphic design expertise of Liam Ooi, the project moves beyond traditional advocacy by leveraging high-contrast typography, bold vector illustration, and a distinct digital-art style to create a cohesive brand language. Throughout the collection of posters and spreads, the work employs techniques ranging from tactile crayon textures and screen-printed effects to structured, data-driven grids. By balancing minimalist composition with visceral, organic elements—such as liquid distortion and pixelated cross-stitch patterns—the brand effectively bridges the gap between traditional print ephemera and a modern, digital-first communication strategy. This project is not merely an exercise in corporate branding; it is a tactical deployment of typography and graphic hierarchy designed to spark dialogue. With web development contributions from New Territory, the identity leans into a stark, intellectual aesthetic that feels both archival and radical. The resulting visual system succeeds in transforming dense, often overwhelming environmental data into accessible, high-impact graphic design, effectively positioning Mate Act Now as a provocative force for the digital generation while maintaining the structural clarity required for broad public awareness campaigns.

Artistic, Artistic, Commercial, Commercial

Typography, Typography

Public Awareness, Public Awareness, Non-Profit, Non-Profit