Logo
An open magazine layout featuring typographic text on the left page and four abstract data blocks on the right page.
A bold yellow awareness poster featuring red typography with the headline Global Warning and explanatory text underneath
Graphic poster with bold typography reading Climate Change Casualty and a silhouette of the earth shaped like a bomb.
Graphic poster design featuring green pixelated typography, border accents, and a central window displaying a lush forest waterfall.
Bold black typography stating Climate Action Now overlaid with green crayon scribbles on a white background
Graphic poster with bold typography reading LIFE OR DEATH and CLIMATE NOW framed by a green scalloped border
Typography poster featuring repeating rows of connected pronouns on grey and white blocks for Mate Act Now branding.
Vibrant yellow typographic background with folded paper texture and repeating columns of dark text
Open spread of a design publication showing bold red typography and dark textured graphics on pages numbered 60 and 61.
Graphic design poster featuring numerous names in blue text on a pale grey background with a central dark red circular element.
Bold black sans-serif typography on a white rectangular poster reading Advance Australia Fear against a black background.
Minimalist book cover featuring bold white typography on a textured beige paper background set against a solid black frame.
An open magazine layout featuring typographic text on the left page and four abstract data blocks on the right page.
A bold yellow awareness poster featuring red typography with the headline Global Warning and explanatory text underneath
Graphic poster with bold typography reading Climate Change Casualty and a silhouette of the earth shaped like a bomb.

Mate Act Now Brand Identity 2020

About

The brand identity for Mate Act Now functions as a powerful visual manifesto, capturing the urgency of the climate crisis through a sophisticated blend of editorial design and protest-style aesthetics. Spearheaded by the graphic design expertise of Liam Ooi, the project moves beyond traditional advocacy by leveraging high-contrast typography, bold vector illustration, and a distinct digital-art style to create a cohesive brand language. Throughout the collection of posters and spreads, the work employs techniques ranging from tactile crayon textures and screen-printed effects to structured, data-driven grids. By balancing minimalist composition with visceral, organic elements—such as liquid distortion and pixelated cross-stitch patterns—the brand effectively bridges the gap between traditional print ephemera and a modern, digital-first communication strategy. This project is not merely an exercise in corporate branding; it is a tactical deployment of typography and graphic hierarchy designed to spark dialogue. With web development contributions from New Territory, the identity leans into a stark, intellectual aesthetic that feels both archival and radical. The resulting visual system succeeds in transforming dense, often overwhelming environmental data into accessible, high-impact graphic design, effectively positioning Mate Act Now as a provocative force for the digital generation while maintaining the structural clarity required for broad public awareness campaigns.

Brand

Mate Act Now

Credits

Liam Ooi
Graphic Design
New Territory
Web Developer

Industries

Public Awareness

Styles

CleanMinimalistArtisticVerticalGraphic

Techniques

TypographyVector
Similar projects
HumanForest
Brand Identity
Project
Crane Brothers
Brand Identity
Project
Three overlapping square geometric pattern cards in green, mint, and white on a plain grey seamless background.
5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by