Crane Brothers Brand Identity 2024

Description

This graphic design brand identity project for Crane Brothers features a top-down view of hands carefully interacting with a printed paper sheet. One hand peels back a corner of a turquoise and white geometric paper print, revealing layers underneath. A metal ruler and a precision craft knife rest near the top right corner beside descriptive text and instructional diagrams. The clean composition is set against a neutral grey background with sharp, even lighting that highlights the paper textures and fine printed details.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Color

Background

Grey Seamless

Context

Advertising Campaign