Country Road
Mothers Day Campaign
Jan 2024
Country Road celebrates its annual Mother’s Day campaign with a series of character-driven portraits captured by photographer Hector Clark. The series leans into a refined aesthetic, blending commercial studio polish with the classic texture of analogue film. The project highlights a series of intimate, high-contrast portraits that explore presence and composure. Featuring a mix of both monochrome and warm, saturated palettes, the campaign utilizes a simple, minimalist studio environment that keeps the focus on the subject and the tactile nature of the garments. The resulting imagery spans lifestyle and editorial sensibilities, grounding the fashion-led narrative in a clean, considered visual language.
Clean, Editorial, Vertical
Analogue / film
High Street Fashion
Advertising Campaign
