Country Road: Mothers Day Campaign
Brand
Date
Jan 2024
Description
Country Road presents its Mother's Day campaign, a series of portraits captured by photographer Hector Clark. The project highlights a selection of seasonal knitwear and outerwear through both commercial studio shots and intimate, editorial-style imagery. Utilizing a combination of monochrome aesthetics and warm-toned analogue film techniques, the campaign focuses on texture and composition. The visuals shift between clean, high-contrast studio setups and contemplative lifestyle moments, documenting the subjects in carefully curated environments.
Style
Clean, Editorial, Vertical
Techniques
Analogue / film
Industries
Color
Pure White
Context
Advertising Campaign
Associated creatives
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