Cotton On Bailey Smith 2025

Description

This commercial campaign image features athlete Bailey Smith for Cotton On, captured against a clean white seamless studio background. The shirtless male subject has long blonde hair and a mustache, captured mid-action while pulling up or adjusting a pair of loose-fitting, light-wash denim jeans that reveal branded Cotton On waistband underwear. The lighting is bright and even, highlighting the physical textures of the denim and the relaxed, candid expression of the subject. Photographed by Rob Tennent with hair styling by Lee Machin and production by Mia Buckley.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign