The COS Pre-Fall 2024 campaign highlights the brand's latest menswear collection, balancing tailored precision with a relaxed, minimalist aesthetic. Photographed by Kyle Weeks and styled by Mitchell Belk, the imagery explores clean silhouettes and layering across both studio and urban environments.
Featuring model Jonas Glöer, the campaign utilizes a mix of high-contrast monochrome, natural light, and hard lighting techniques to define the drape of the clothing. With hair by Naoki Komiya and makeup by Crystabel Efemena Riley, the editorial series emphasizes structured proportions and architectural framing through casting directed by Simone Schofer.
