COS

Aug 2024

The COS Pre-Fall 2024 campaign highlights the season's menswear collection through a series of editorial portraits and location-based imagery. Featuring model Jonas Glöer, the visuals emphasize minimalist silhouettes and oversized tailoring, ranging from crisp, collarless shirts to structured denim and pinstriped layering. Photographer Kyle Weeks captures the collection using both high-contrast monochrome and natural light, alternating between studio-based compositions and open-air urban settings. The styling, led by Mitchell Belk, focuses on clean lines and a relaxed, refined drape. Additional contributions include hair by Naoki Komiya, makeup by Crystabel Efemena Riley, and casting by Simone Schofer.

Editorial, Vertical, Minimalist, Monochrome

Menswear