COS COS Pre-Fall 2024 2024

Description

Model Jonas Glöer sits forward on a simple white chair against a pale neutral wall and grey floor for the COS Pre-Fall 2024 menswear campaign. He wears a washed blue denim jacket over a light blue vertical-striped shirt, paired with relaxed wide-leg off-white trousers and black slip-on shoes. Direct, hard lighting casts a sharp, angular shadow across the wall and ground behind him. The shoot was photographed by Kyle Weeks and styled by Mitchell Belk.

Style

Editorial, Vertical, Minimalist

Techniques

Hard Light

Industries

Menswear

Color

Background

Textured Backdrop

Context

Advertising Campaign