Converse: Renew
Brand
Date
Mar 2021
Description
This commercial for the Converse Renew project documents the sustainable upcycling processes behind the brand's latest footwear innovation. Produced by V A G R A N T S, the film moves through a workshop setting to observe the transition of discarded denim into final product. Guided by a focus on craftsmanship, the narrative captures detailed live-action techniques such as precision laser pattern mapping and manual fabric cutting. The aesthetic relies on moody, warm lighting and slow motion sequences to highlight the technical transformation of reclaimed materials.
Style
Horizontal, Commercial, Moody, Clean
Techniques
Slow motion
Industries
Color
Denim
Jet Black
Background
Showroom
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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