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Brand
Converse
ProjectRenew

Converse Renew 2021

Associated creatives

V A G R A N T S
V A G R A N T SProduction
V A G R A N T S
V A G R A N T S

Tags

man folding denim jeansman folding jeansdenim jeansman in workshopcutting denim with scissorscutting denimscissors cutting fabricdenim fabric

Description

This video for the Converse Renew project by Converse, produced by V A G R A N T S, highlights sustainable upcycling processes. A man in a dark t-shirt stands at a workbench, meticulously handling and folding old denim jeans. Subsequent shots show close-ups of fabric being cut with scissors, laser pattern mapping on denim panels, and precision machinery at work. The warm workshop lighting and moody atmosphere emphasize craftsmanship and sustainable innovation.