CocaCola: Virtue
Brand
Date
Mar 2026
Description
Coca-Cola introduces the Real World project, a promotional initiative exploring the integration of augmented reality within the brand's digital ecosystem. The piece highlights a shift toward interactive, physical-meets-digital experiences, centered around the utility of smartphone engagement with the product. Produced by Max Cooper, the film employs a blend of live-action technique and motion graphics. The visual execution leans into a saturated red color palette and fast-paced cinematic pacing to bridge traditional beverage branding with modern connectivity.
Style
Horizontal, Action, Cinematic, Saturated, Warm
Techniques
Motion Graphics
Industries
Color
Crimson
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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