CocaCola
Virtue
Brand
ProjectVirtue
Date
Mar 2026
Description
Coca-Cola introduces the Real World project, a promotional initiative exploring the intersection of digital and physical brand experiences through augmented reality. The work utilizes an immersive ecosystem to bridge lifestyle environments with interactive mobile elements. Directed by Max Cooper, the production integrates fast-paced motion graphics with live-action footage. The aesthetic leans into a high-contrast, saturated red color palette, maintaining a cinematic visual tone across its digital-first delivery.
Style
Horizontal, Action, Cinematic, Saturated, Warm
Techniques
Motion Graphics
Industries
Beverages
Color
Crimson
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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