CocaCola: Surfer
Brand
Date
Oct 2025
Description
CocaCola presents Surfer, a live-action project produced by Wild Gift that captures an intimate character study. The narrative follows a protagonist as he transitions from a domestic setting into a coastal environment. Employing natural light and a desaturated aesthetic, the cinematography prioritizes detailed framing of the subject’s expressions and movements. The work adopts a cinematic approach to focus on the contemplative cadence of the character’s routine.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Natural light
Color
Pure White
Jet Black
Background
Hallway
Context
Brand Film / Corporate Video
Associated creatives
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