CocaCola: Real Magic DC
Brand
Date
Nov 2022
Description
Coca-Cola’s Real Magic DC campaign translates the intensity of high-stakes esports into a cinematic experience. The film captures an expansive arena environment, documenting the intersection between competitive gaming and the collective energy of a live audience. Produced by Love Song, the project employs a dynamic blend of live-action technique and cinematic game graphics. The edit alternates between the focused intensity of players in the heat of competition and the atmospheric scale of the stadium, using warm lighting to unify the transition between physical gameplay and digital worlds.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Slow motion
Industries
Color
Jet Black
Crimson
Light Grey
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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