CocaCola

Aug 2026

In the latest campaign for Coca-Cola titled Laptop Face, the brand leans into the quiet, relatable tension between our digital professional lives and the grounding reality of shared human connection. The narrative unfolds through a skillfully executed live-action technique that juxtaposes two distinct domestic worlds, using a sharp shift in visual atmosphere to drive its point home. The project captures an intimate scene featuring a mother and her two children gathered around a dining table, where the simple act of pouring a glass of Coca-Cola becomes a rhythmic centerpiece of family togetherness. The warmth of this environment is meticulously crafted through cinematic lighting, casting a cozy glow that emphasizes the comfort of the home at dusk. This is contrasted against a stark, dimly lit sequence of an individual tethered to a laptop, a deliberate choice that highlights the modern friction of our multitasking era. By favoring subtle, observation-based storytelling over overt messaging, the creative direction managed by Ben Conway elevates this CPG advertisement into a compelling lifestyle piece. The work effectively uses high-contrast environments to anchor the brand within the fabric of daily life, reminding viewers that even in an age of constant connectivity, the most meaningful moments often occur when we choose to set the screen aside and reconnect over a simple, shared refreshment.

Lifestyle, Cinematic

Live-action Technique

CPG / Packaged Food, Food & Beverage