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CocaCola, Star Wars: Refresh Your Galaxy

Date

Jul 2025

Description

The 'Refresh Your Galaxy' project, a collaboration between Coca-Cola and Star Wars, translates the expansive lore of the franchise into a cinematic commercial spot. Set against the backdrop of a bustling cinema, the narrative captures a fan-led atmosphere, blending the iconic aesthetics of the sci-fi universe with a contemporary beverage activation. Produced with Final Cut US, the work utilizes live-action technique to ground the fictional elements in a tactile, atmospheric setting. The visual language leans into moody lighting and rich cinematic tones to maintain focus on the interplay between the neon-lit environment and the detailed character costumes.

Style

Horizontal, Cinematic, Minimalist

Background

Street

Context

TVC / TV Commercial

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