CocaCola, Paris '24: Real-Time Content
Date
Dec 2024
Description
Coca-Cola and Paris '24 collaborate on this real-time content campaign designed for digital platforms. The project utilizes a mix of live-action technique and motion graphics to showcase an array of smartphone interfaces and user-generated social media footage. Set against a saturated, clean red backdrop, the visual language prioritizes a mobile-first aesthetic. Ogilvy UK served as the creative agency for the project, coordinating the assembly of clips to mirror the energy of the Olympic event.
Style
Horizontal, Commercial, Saturated, Clean
Techniques
Motion Graphics
Industries
Event
Olympics
Color
Jet Black
Crimson
Pure White
Background
Solid Colour
Context
Social Media / Short Form Video
Associated creatives
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