CocaCola, Paris '24
Real-Time Content
ProjectReal-Time Content
Date
Dec 2024
Description
This real-time content project for Coca-Cola Paris '24 captures the energy of the Olympic event through a series of dynamic social media clips. The campaign features mobile-first footage integrated with motion graphics, set against a clean, saturated red backdrop that leans into the brand's signature aesthetic. Developed by Ogilvy UK, the piece focuses on the intersection of live-action technique and digital interaction to document the games in real time.
Style
Horizontal, Commercial, Saturated, Clean
Techniques
Motion Graphics
Industries
Festivals & Events
Event
Olympics
Color
Jet Black
Crimson
Pure White
Background
Solid Colour
Context
Social Media / Short Form Video
Associated creatives
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