CocaCola: "Wave"
Brand
Date
Aug 2025
Description
Coca-Cola captures the pulse of professional soccer in this dynamic commercial titled 'Wave'. The film centers on the high-energy atmosphere of a packed stadium, focusing on the collective spirit of supporters decked out in team colors as they celebrate a match in progress. Crafted by Wieden+Kennedy New York, the campaign utilizes a cinematic live-action technique to translate the scale of the stadium crowd to the screen. By intercutting sweeping wide shots of the seating bowl with slow motion close-ups of fans, the spot emphasizes the visceral, shared experience of the game. Sound design by Perpetual Motion provides the sonic backdrop for the sequence.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Forest Green
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.