CocaCola
Topo Chico - Journey
Brand
ProjectTopo Chico - Journey
Date
Jan 2025
Description
Coca-Cola presents Topo Chico Journey, a commercial spot centering on a classic road-trip narrative. The film captures a vintage yellow pickup truck traversing a dusty, arid landscape through a mix of sweeping drone footage and intimate character portraits. Produced by Rabbit in collaboration with McCann Sydney, the project utilizes an atmospheric, sun-baked aesthetic. The visual style leans into a desaturated palette, balanced by the textures of analogue film, to document the movement of the driver and a rider on horseback through the desert.
Style
Horizontal, Cinematic, Desaturated
Techniques
Analogue / film, Drone footage
Industries
Luxury Automotive
Color
Golden Yellow
Medium Grey
Background
Desert
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.