CocaCola: Topo Chico - Journey
Brand
Date
Jan 2025
Description
Coca-Cola presents Topo Chico Journey, a commercial spot that leans into a road-trip narrative set against an arid desert backdrop. Featuring a vintage yellow pickup truck and sweeping aerial perspectives, the film utilizes an analogue film aesthetic to capture its sun-baked environment. The project was developed by McCann Sydney with production handled by Rabbit. The atmospheric quality is bolstered by wide landscapes and desaturated tones, incorporating drone footage to ground the cinematic sequence.
Style
Horizontal, Cinematic, Desaturated
Techniques
Analogue / film, Drone footage
Industries
Color
Golden Yellow
Medium Grey
Background
Desert
Context
TVC / TV Commercial
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