CocaCola: Table
Brand
Date
May 2024
Description
This commercial campaign for Coca-Cola captures an intimate family gathering, centering on a multi-generational meal. The narrative focuses on the small, shared moments of connection during a domestic dinner, highlighting the ritual of pouring drinks around a central wooden table. The production, led by agency Ogilvy New York with Hogarth US, utilizes live-action techniques to emphasize a candid atmosphere. The cinematography employs a shallow depth of field and warm, domestic lighting to frame the interactions of the talent as they pass dishes and interact, grounding the beverage in a communal setting.
Style
Horizontal, Commercial, Warm
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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