CocaCola: Snowbear
Brand
Date
Aug 2025
Description
Coca-Cola introduces the 'Snowbear' campaign, a 3D animated commercial set within a pristine arctic landscape. The film follows a group of polar bears engaging in playful interactions, including the construction of a snow sculpture and shared moments around glass bottles of Coca-Cola. The production, developed in partnership with agency Wieden+Kennedy New York, utilizes high-fidelity 3D render / CGI techniques to build a bright, cinematic environment. The narrative focuses on the expressive movements and familial dynamics of the bears, with sound design and music provided by Perpetual Motion.
Style
Horizontal, Commercial, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Color
Pure White
Crimson
Background
Snowfield
Context
TVC / TV Commercial
Associated creatives
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