CocaCola
Siblings
Brand
ProjectSiblings
Date
May 2024
Description
CocaCola’s latest commercial, 'Siblings,' focuses on the shared experience of a family gathering within a domestic setting. The production captures candid moments of relatives sharing a meal and interacting, leaning into a cinematic aesthetic that prioritizes warmth and connection. The project was developed by Ogilvy New York, with production handled by Hogarth US. The narrative structure utilises live-action techniques and soft, natural light to ground the scene in an authentic family environment, supported by sound design from Yessian Music.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Beverages
Color
Forest Green
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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