CocaCola: Share a Coke 1,000 Name Celebration

Sep 2018

Coca-Cola celebrates its 'Share a Coke' initiative with a campaign video highlighting the expansion of its personalized name labels. The commercial captures the spirit of the project, blending audio-centric visuals—including spinning vinyl records and mixing equipment—with a series of shots showcasing the glass bottles branded with an array of individual names. Developed in collaboration with Fitzo and Casanova//McCann, the spot channels a retro aesthetic through its high-energy live-action technique. The film balances close-ups of product detail with slow-motion footage of celebratory crowds, emphasizing the communal aspect of the campaign. Original sound and music were provided by Score A Score.

Horizontal, Commercial, Retro

Slow motion

Solid Colour

TVC / TV Commercial