CocaCola: Share a Coke 1,000 Name Celebration
Brand
Date
Sep 2018
Description
Coca-Cola celebrates individual identity in its 'Share a Coke 1,000 Name Celebration' campaign. The project centres on a series of personalised musical tributes, creating a custom experience that bridges mass-market appeal with individual recognition. Developed by agencies Fitzo and Casanova//McCann, the commercial utilizes live-action technique and motion graphics to visualize a wide array of name-specific songs. The visual narrative incorporates dynamic typography and quick-cut sequences of celebratory gatherings, supported by a custom audio-forward approach composed by Score A Score.
Style
Horizontal, Commercial, Action, Clean
Techniques
Motion Graphics
Industries
Color
Crimson
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
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