CocaCola: Shades of Red
Brand
Date
Jun 2025
Description
Shades of Red serves as a commercial project for Coca-Cola, documenting the enduring connection between the global brand and its network of local retailers. The film focuses on the daily operations of tiendas and street vendors, highlighting the visual consistency of red storefront signage and delivery logistics within urban environments. Developed by agency DAVID Madrid, the project leans into a documentary-style aesthetic. The production utilizes warm color grading and raw, live-action techniques to capture the rhythm of neighborhood commerce and community interaction.
Style
Documentary, Horizontal, Warm, Raw
Industries
Color
Scarlet
Background
Street
Context
TVC / TV Commercial
Associated creatives
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