Coca-Cola’s Scream campaign features a series of energetic, live-action vignettes centered on the brand's presence in sports and leisure settings. The work tracks fan reactions across various environments, from stadium bleachers to dorm rooms and vehicles, highlighting the consumption of Coca-Cola in moments of excitement.
The commercial leans into a cinematic visual style with a warm color grade, emphasizing team spirit and shared enthusiasm. Sound and music design for the project were produced by BUTTER Music and Sound.
