CocaCola: Reunion
Brand
Date
May 2024
Description
The Coca-Cola Reunion commercial campaign centers on a fleeting, candid moment between two individuals on a city street. Executed as a live-action production, the spot leans into a cinematic aesthetic, utilizing slow motion to highlight the movement of the subjects and the liquid splash of a bottle. Developed by DAVID Miami, the film captures a spontaneous embrace set against textured stone architecture. The production relies on natural light to ground the scene, creating a raw and expressive tone for the beverage brand.
Style
Horizontal, Commercial, Cinematic
Techniques
Natural light, Slow motion
Industries
Color
Espresso
Jet Black
Pure White
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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