CocaCola: Recycle & Re-Enjoy It
Brand
Date
Mar 2023
Description
CocaCola drives a clear message of environmental responsibility in 'Recycle & Re-Enjoy It,' a commercial spot centered on sustainability metrics and recycling call-to-actions. The project leans into a clean, graphic aesthetic, utilizing directional studio lighting to highlight packaging contours against high-contrast, solid-colored backdrops. Developed by agency VML New York with sound design from Pull, the digital-first film features bold, animated typography that guides the viewer through the narrative. The result is a concise, motion-led execution that prioritizes legibility and brand recognition.
Style
Vertical, Commercial, Clean
Industries
Color
Crimson
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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