Coca-Cola celebrates the Lunar New Year with a character-driven animation project featuring a family of tigers. Developed by Ogilvy Shanghai and produced by Hornet, the campaign focuses on the spirit of connection through festive traditions set against a vibrant mountain landscape.
The creative execution leans into 3D render and CGI techniques, utilizing warm cinematic lighting to ground the stylized characters in a detailed banquet setting. The production team at Hornet handled both the animation and post-production, delivering a piece that channels seasonal warmth through layered environmental detail.
