CocaCola: Real Magic - Lunar New Year
Brand
Date
Sep 2022
Description
Coca-Cola celebrates the Lunar New Year with a character-driven animation project featuring a family of tigers. Developed by Ogilvy Shanghai and produced by Hornet, the campaign focuses on the spirit of connection through festive traditions set against a vibrant mountain landscape. The creative execution leans into 3D render and CGI techniques, utilizing warm cinematic lighting to ground the stylized characters in a detailed banquet setting. The production team at Hornet handled both the animation and post-production, delivering a piece that channels seasonal warmth through layered environmental detail.
Style
Horizontal, Cinematic, Warm
Techniques
Animation, 3D render / CGI
Event
Chinese New Year
Context
Advertising Campaign, TVC / TV Commercial
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