CocaCola: Rabbit
Brand
Date
Feb 2025
Description
Coca-Cola’s 'Rabbit' is a 3D render animation centered on a cast of anthropomorphic rabbits hosting a festive gathering within a detailed woodland burrow. The piece leans into a nostalgic aesthetic, utilizing soft, warm lighting to illuminate the interior space and the central gathering of characters. The commercial showcases a sequence of characters preparing dumplings and interacting amidst lanterns and woodland decor. Produced by All Of Us Here, the animation emphasizes the environment's textures and the cinematic placement of product within the frame.
Style
Horizontal, Cinematic, Organic, Nostalgic
Techniques
Animation, 3D render / CGI
Industries
Event
New Year's Eve, Chinese New Year
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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