CocaCola
Rabbit
Brand
ProjectRabbit
Date
Feb 2025
Description
Coca-Cola presents Rabbit, a detailed animated commercial featuring anthropomorphic characters gathered within a woodland burrow. The production focuses on festive scenes of characters preparing dumplings, highlighted by the integration of glass bottles throughout the setting. Produced by All Of Us Here, the project leans into a warm aesthetic, utilizing 3D render and CGI techniques to craft a cinematic environment. The visual direction balances organic textures with soft, ambient lighting to establish a cohesive atmosphere.
Style
Horizontal, Cinematic, Organic, Nostalgic
Techniques
Animation, 3D render / CGI
Industries
Beverages
Event
New Year's Eve, Chinese New Year
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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