CocaCola Project Eagle 2025

About

Coca-Cola Spiced is introduced in Project Eagle, a dynamic commercial campaign that bridges the gap between everyday social environments and high-energy, imaginative sequences. The film tracks a group of young adults in an urban park, utilizing live-action technique to ground the narrative before rapidly shifting into surreal vignettes. Developed by agency Cartwright, the production features a high-contrast aesthetic defined by saturated red motifs and bold graphical animations. The project, edited by MackCut with VFX by NOISE and Company 3 LA, leans into fast-paced transitions and slow motion to showcase the product. The visual language centers on vibrant color grading that highlights the brand’s signature palette while maintaining a crisp, modern tone.