CocaCola: Playable Billboards
Brand
Date
Apr 2024
Description
Coca-Cola introduces an interactive experience in Playable Billboards, transforming urban OOH infrastructure into a gaming interface. Centered in a high-traffic public square, the digital screen bridges traditional commercial signage with real-time audience participation. The project channels a modern urban media environment, utilizing a live-action technique to capture the scale of the display against a moody twilight backdrop. Creative execution is led by the team at Grey New York, emphasizing the visibility of the digital installation within a dense metropolitan setting.
Style
Horizontal, Commercial, Moody
Industries
Color
Scarlet
Pure White
Background
Street
Context
Advertising Campaign
Associated creatives
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