CocaCola "Mural" 2025

About

Coca-Cola presents 'Mural,' a live-action commercial campaign capturing spontaneous moments of refreshment against a backdrop of vibrant urban street art. The film features a series of candid social interactions set within a bustling city square, where colourful murals and animated character graphics integrate with the live-action environment. Developed by Wieden+Kennedy New York with production by Psyop, the project leans into a cinematic aesthetic enhanced by warm color grading. The visual narrative relies on natural sunlight and an energetic atmosphere to highlight the interaction between the product and the diverse individuals featured throughout the footage, supported by sound design from Perpetual Motion.