CocaCola: Mural
Brand
Date
Mar 2023
Description
Coca-Cola’s latest commercial campaign captures a series of vignettes set within a dense, lively urban environment. The project leans into a live-action technique, focusing on the intersection of daily city life and brand interaction through glass bottled beverages. The visual narrative centers on a vibrant, whimsical mural integrated into the streetscape, serving as a creative focal point against the surrounding architecture. The production features agency work by Wieden+Kennedy Portland, with post-production and VFX provided by Psyop. Golden Wolf and Powerhouse contributed animation, while HENRYBOY and Eleven Studios managed the music and sound design.
Style
Horizontal, Commercial, Clean
Industries
Background
Street
Context
Advertising Campaign
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