CocaCola Mural 2023

About

Coca-Cola’s latest commercial campaign captures a series of vignettes set within a dense, lively urban environment. The project leans into a live-action technique, focusing on the intersection of daily city life and brand interaction through glass bottled beverages. The visual narrative centers on a vibrant, whimsical mural integrated into the streetscape, serving as a creative focal point against the surrounding architecture. The production features agency work by Wieden+Kennedy Portland, with post-production and VFX provided by Psyop. Golden Wolf and Powerhouse contributed animation, while HENRYBOY and Eleven Studios managed the music and sound design.