CocaCola: Mirage (Super Bowl)
Brand
Date
Oct 2025
Description
Coca-Cola’s Super Bowl spot, Mirage, depicts a high-stakes desert race featuring showgirls, cowboys, and bikers converging on a central bottle of the product. The project leans into a cinematic aesthetic, utilizing wide-angle tracking shots to emphasize the scale of the landscape. Produced with a fast-paced edit, the commercial employs natural light to capture sun flares and the movement of dust trails across the terrain. Bold typography punctuates the action, integrating character introductions with the unfolding narrative. The campaign was created by Wieden+Kennedy New York with production services provided by Hungryman.
Style
Horizontal, Action, Cinematic
Techniques
Natural light
Industries
Color
Crimson
Nude / Sand
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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