CocaCola: Mexico Interview
Brand
Date
Mar 2024
Description
Coca-Cola profiles personal narratives in this documentary-style interview series filmed in Mexico City. The project shifts the focus toward community-driven moments, centring on a candid conversation within a local street food setting. Developed by VML New York and WPP Open X, the work utilises a live-action technique to capture an authentic encounter. The vertical format emphasises the intimate nature of the subject’s story, framing the brand within the context of daily life.
Style
Documentary, Vertical
Industries
Color
Crimson
Pure White
Background
Café
Context
Documentary
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