Coca-Cola profiles personal narratives in this documentary-style interview series filmed in Mexico City. The project shifts the focus toward community-driven moments, centring on a candid conversation within a local street food setting.
Developed by VML New York and WPP Open X, the work utilises a live-action technique to capture an authentic encounter. The vertical format emphasises the intimate nature of the subject’s story, framing the brand within the context of daily life.
