CocaCola: Meet me at the Coke Sign
Brand
Date
Sep 2025
Description
CocaCola’s documentary piece, 'Meet me at the Coke Sign', traces the five-decade history of the neon billboard overlooking Sydney's Kings Cross. The project explores the landmark's connection to the local urban landscape, synthesising archival footage with contemporary views to ground the iconic sign within its cultural context. The documentary, led by agencies Ogilvy Australia, Studio Dive, and Scoundrel, leans into a clean, live-action technique to document the site's evolution. By weaving together historical photographs and wide landscape shots, the piece captures the changing atmosphere of the city.
Style
Documentary, Horizontal, Clean
Industries
Background
Street
Context
Documentary
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.