CocaCola’s ‘Man and Dog’ (2015) is an animated commercial that tracks an illustrated protagonist and his companion through a shifting domestic and outdoor narrative. Produced by Psyop with creative input from Wieden+Kennedy New York, the film uses traditional hand-drawn animation techniques to build its expressive, atmospheric world.
The piece begins with a melancholic tone set within muted indoor spaces, eventually transitioning into a rainy park environment. A score provided by Walker underscores the narrative as the imagery moves from monochrome grey tones to the introduction of vibrant magical elements.
