CocaCola: Lunar New Year
Brand
Date
Jan 2022
Description
Coca-Cola celebrates the Lunar New Year through a narrative-driven campaign centered on the spirit of togetherness. Produced by Hornet, the project brings a series of stylized wooden toy tigers to life within a rich, mountainous landscape accented by traditional lanterns and festive décor. Utilizing 3D render and CGI techniques, the production emphasizes an artisanal aesthetic. The visual approach relies on warm lighting and cinematic framing to establish a nostalgic atmosphere, while intricate post-production and VFX define the character interactions and the environmental depth of the animated world.
Style
Horizontal, Cinematic, Warm, Nostalgic
Techniques
Animation, 3D render / CGI
Industries
Event
Chinese New Year
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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