CocaCola: Hey Kid, Catch
Brand
Date
Jan 2024
Description
CocaCola presents 'Hey Kid, Catch,' a commercial spot centered on an interaction between a professional football player and a young fan. The narrative unfolds within the industrial confines of a stadium tunnel, contrasting the scale of the professional sports environment with a quiet, personal moment. Produced by McCann Worldgroup, the work utilizes a clean, live-action technique to ground the encounter in a documentary style. The lighting highlights the texture of the concrete surroundings, focusing on the candid exchange as the fan offers a glass bottle to the athlete.
Style
Documentary, Horizontal, Clean
Industries
Color
Pure White
Golden Yellow
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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