CocaCola: ‘Heist’ (2009)
Brand
Date
Nov 2021
Description
The Coca-Cola ‘Heist’ campaign, created by agency Wieden+Kennedy New York, observes a picnic scene from an unexpected perspective. The commercial uses macro cinematography to follow local insects as they navigate a grassy landscape in search of a Coca-Cola bottle. Directed by Psyop, the film leans into a warm aesthetic with shallow depth of field to capture textures of nature and product packaging. The production balances live-action technique with macro photography to create a cinematic look, supported by sound design from LIME and Stimmung.
Style
Horizontal, Cinematic, Warm
Techniques
Macro, Natural light
Industries
Color
Crimson
Forest Green
Jet Black
Background
Park
Context
TVC / TV Commercial
Associated creatives
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